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Jordan Basketball Shoes – The Secrets Behind The Legend

Jordan Basketball Shoes – The Secrets Behind The Legend

Jordan basketball shoes represent the pinnacle of basketball footwear design. Combining elite-level fashion with a performance that is ahead of its time, these signature sneaker series forever changed the way basketball shoes are looked at.

What made these shoes awesome, what made them stand out then and now, and what are the ways in getting a pair of these at an affordable price?

 

The Story Behind The Air Jordan Product Line

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ATLANTA – FEBRUARY 9: Michael Jordan #23 of the Eastern Conference All-Stars laces up his shoes prior to the 2003 NBA All-Star Game on February 9, 2003 at Phillips Arena in Atlanta, Georgia. (Photo by Joseph M. Murphy/NBAE/Getty Images)

It all started in 1985, when Nike, then a relative unknown in the basketball sneaker genre behind established powers such as Adidas and Converse, signed a dynamite athlete named Michael Jordan. Back then, it was a gamble, considering that no one knew how good Jordan would become in the coming years. But with an elite design team led by the legendary Tinker Hatfield, an intelligent yet super effective marketing campaign (which included the likes of Spike Lee), and partly because of Jordan’s legendary on-court exploits, the Jordan product line burst into the scene. It eternally etched itself into the basketball-loving people’s consciousness.

 

What Made Michael Jordan Basketball Shoes Stand Out?

There are so many ways to answer this question. The most straightforward answer is because Jordan himself wore a lot of these sneakers. But a more profound answer lies in how they are designed. The shoes included in the series perhaps combined form and function in the best way possible. It’s widely considered to be the best in that department. Most of these old school shoes look very pleasant when worn with a basketball uniform and casual wear. But when it comes to performance, these shoes are simply the best of their time. The technology used in creating them back then was so advanced that a lot are still using these shoes.

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Cheap Jordan Basketball Shoes

Because of their outstanding credentials (as well as the borderline ridiculous levels of hype associated with them), Jordan sneakers can get very tough to acquire. It’s this same reason that made these shoes incredibly desirable and expensive. But even though Jordan sneakers, in general, have a high cost of acquisition, there are a lot of ways you can get a pair at a discount. Though it’s a bit of a long shot, you can get Jordan basketball shoes for men or women at clearance sales. Another way to get them at a low price is by bidding for a pair online. Last but not least, if your budget can’t quite make it, you can line up during releases of specific Jordan shoes, though that’s going to take both effort and luck.

 

Jordan’s For Everybody

The Nike Air Jordan Series still represents the pinnacle of what a basketball shoe should be. Revolutionizing basketball’s fashion both on and off the court, getting one pair of these is the ultimate for all true-blue basketball fans. Men’s and women’s Jordan basketball shoes may be hard (and occasionally expensive) to acquire, but it’s going to be worth it.

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